The Woolly Brand creates Woolmark certified, extra fine merino wool knitwear that is smart, sustainable and up for the rough and tumble. Our knitwear is designed to gently swaddle your newborn and be at the ready for your little ones woolly adventures. We want to take the hassle out of raising your kids by ensuring our knitwear is machine washable.
Anna Brand, a rural mum and neonatal intensive care nurse, founded The Woolly Brand in June 2022.
Not everyone has a knitting Granny in the family anymore and yet the memory of hand-knits is a common thread in many childhoods. The Woolly Brand is a chance to replicate the nostalgia of those cosy memories and an opportunity for you to create a new generation of quality merino wool hand-me downs.
Photography: Georgie Mann Photography